Helmet Fresh was created in the summer of 1993 by James Bennett. While pulling on his helmet for a race at his local speedway, he noticed a nasty locker room smell. He searched for a product to remove helmet odors, but couldn’t find anything on the market. So he contacted a chemist friend, explained the problem and in just two weeks had a sample. It worked exactly like the chemist predicted. The resulting product is called Helmet Fresh, a sports equipment deodorizer for hockey and other helmets, gloves, equipment bags, sleeping bags, vests and more.